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These days, whether you land a contract with a large publishing house, small press or self-publish, responsibility for publicizing your book will fall on you. Publicity means sales. But how does publicity work? This workshop (for poets, fiction and non-fiction writers) helps writers and artists develop social media strategies that support their larger artistic goals by teaching the how-to’s of personal brand curation and writing compelling content that leads to online community growth. This workshop is best suited for authors who do not consider themselves "internet savvy." 

Confused about what to expect the year leading up to a book's publication? This workshop will teach the expectant author how to set realistic goals while making room for your biggest dreams, create a marketing plan, define your book's audience, pitch yourself to media and create relationships with booksellers. We'll end the workshop by brainstorming publicity ideas. This workshop is best suited for authors who have forthcoming book projects. Remember, book publicity begins six months to a year before a book is published.


If hiring a book publicist isn't a realistic option for you at this time, consider investing in a one-time consultation. During the consultation, Kima will answer general questions about book publicity and marketing and discuss social media, branding, budgets and publicity ideas specific to your project. Along with a 45-minute conversation, authors will receive a one-page summary of Jack Jones's recommendations for your book project. The consultation is best suited for an author whose book is under contract with a publisher and is forthcoming within a calendar year of the consultation.

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I would highly recommend a consultation with Kima Jones. As a debut writer, I wanted to see what I could do to help If You Leave Me get in the hands of my readers. My one-time consultation was exactly what I needed. The first thing Kima did was ask about my goals; she pushed me to think deeply about what I wanted. Then, Kima provided helpful, concrete, clear, and goal-aligned advice that I was able to implement on my own. Kima is passionate about supporting women writers and writers of color. She has expert knowledge, especially regarding how to reach specific audiences, and she's generous with her time.

— Crystal Hana Kim, If You Leave Me


A consultation with Kima Jones was one of the best investments I could have ever made for my debut book. I knew I wanted to have the best launch possible, but I didn't know how to get there. Kima worked with me to create a detailed strategy I could implement in the months leading up to and following my book release. Having that kind of focused direction from an expert made all the difference, and my consultation has more than paid for itself.

— Cora Harrington, In Intimate Detail


I took advantage of Kima's one-time consultation in advance of my first book. Not only did she give specific, actionable advice, she inspired me to think more broadly and ambitiously for my book than I ever would have on my own. Kima is a bold, creative, and strategic thinker with deep knowledge and obvious passion. Her vision for changing the way we talk about books and authors is exhilarating. I can't imagine anything Kima can't do and she's definitely someone you want in your corner! 

— Mary-Kim Arnold, Litany for the Long Moment


I was lucky enough to engage Kima and Jack Jones Literary Arts for one of her 2018 consultations to get some insight on how best to promote my second-in-a-series middle grade novel. Kima went deep to review how my first book had been publicized and promoted and prepared extensive notes on what opportunities I was missing. I loved that she gave me straightforward, goal-oriented feedback on how to improve my website and how to get my book in front of librarians and schools. I made a number of school visits in 2018, and also participated in the Summer Reading Splash, a coordinated effort between the Austin, Texas school district and libraries. I gained a lot from my consultation and can only imagine that retaining Kima and Jack Jones Literary Arts for a full campaign would pay dividends. I hope to have the opportunity to work with Kima and the agency much more in my writing career. 

— Iva-Marie Palmer, Gabby Garcia’s Ultimate Playbook Series